“In the early days, we may have been overly ambitious in the apps that we launched and supported,” Hull remarked.
#Evernote android wear windows
Evernote discovered that its Windows Phone 7 app didn’t take off as it had hoped. When Google Glass, the Pebble smartwatch, and the Apple Watch rolled out, Evernote was there.īut while it might seem smart to be everywhere - you are where your potential users are - it wasn’t without any mishaps. The same happened with the Windows Phone marketplace.
#Evernote android wear android
When Google launched the first iteration of its Android marketplace (which would eventually become known as Google Play store), Evernote was one of the earliest apps on it. Realizing the potential, the company adopted an “Evernote everywhere” strategy, launching versions of its apps in different areas to attract early adopters. But when it arrived on mobile, that dynamic changed, and the “platform really started to take off.” It saw that it had a retention issue when it came to the Web and desktop, where users just didn’t seem to return. “All of a sudden, Evernote made sense,” says Hull. Hull says that this galvanized the company’s strategy. Evernote tried a new approach when it released an app on Apple’s store around the time when the first iPhone was launched. But the first iteration of Evernote for mobile wasn’t spectacular - it was just available on the mobile browser and had read-only permissions.Īnd of course, that experience didn’t work. It wasn’t mobile-friendly at first, and Hull says that after the popularity of the BlackBerry, Evernote discovered that users may want to access their notes on the device. In the beginning, Evernote started out just as a desktop application with more function than design.